Project Description
Project 2 – DES 222 Human Experience in Design
Professor Robert Zolna
The goal was to redesign the product to fit for localization market and to trigger an emotional connection to the consumer and brand.
Project Process
Research
The Research process discovered the added health benefits of the product, the country of origin, and the competitors.
Rebrand
The project goal was to make the packing more attractive for American audiences, to expand the brand’s availability to big box stores (like Target) and general purpose supermarkets (like Mariano’s). The product would be also marketed to a younger crowd and health enthusiasts.
Final Concept
The final concept focused on making the ‘FOCO’ brand stand out. The ingredients are secondary, the health benefits are showcase on front, and a QR code was added. The visual aesthetics is more eye catching and modern. Inspired by popular drinks like kombucha and hard seltzers.
Related projects
Office
875 N. Michigan Ave. 31st FL
Chicago, Illinois 60611
© 2025 MystikalCrystal LLC, All Rights Reserved